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Rallye Sirocco 2026: Morocco Launches a 1,035-Kilometre Rally Combining Motorsport, Culture and Humanitarian Action

Taking place December 18–23, the inaugural Rallye Sirocco will unite 16 crews and 33 participants for a six-day journey across Morocco while supporting 323 schoolchildren in two southern communities.

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Rallye Sirocco 2026: Morocco Launches a 1,035-Kilometre Rally Combining Motorsport, Culture and Humanitarian Action

Casablanca, Casablanca-Settat, Morocco (November 12, 2026) — CASABLANCA, MOROCCO — November 12, 2026 — Rallye Sirocco — Le Souffle du Maroc is preparing to hold its inaugural edition from December 18 to 23, 2026, introducing a distinctive automotive event combining regularity motorsport, cultural exploration, humanitarian engagement and technological innovation.

Bringing together 16 crews and 33 participants, the six-day rally will cover approximately 1,035 kilometres through Morocco's High Atlas Mountains, Drâa Valley and Sahara region, beginning and concluding in Marrakech.

Organised on a non-profit basis by the Association Sportive de l'Automobile Club Marocain (ASACM) and the Association de la Jeunesse Marocaine en France (AJMF), with support from the Fédération Marocaine des Véhicules Anciens (FMVA), the event is supported by MG Motor as Title Partner.

The inaugural edition will involve 21 vehicles, including participant and organisational support vehicles.

Six Days Across Morocco's Most Remarkable Landscapes

The event will begin on December 18 in Marrakech, where participants will gather for technical preparations, registration and the official opening activities.

On December 19, the crews will cross the High Atlas Mountains through the celebrated Tizi n'Tichka mountain pass before reaching Ouarzazate.

The following day, the convoy will travel south through the Drâa Valley towards M'Hamid El Ghizlane, situated at the gateway to the Sahara Desert.

On December 21, participants will continue through southern Morocco, passing through Zagora, Foum Zguid and Taznakht before arriving at Aït Ben Haddou, renowned for its UNESCO World Heritage-listed ksar.

The final driving stage, scheduled for December 22, will bring the crews back to Marrakech for the awards ceremony and closing celebrations. The event concludes on December 23.

Beyond navigation and regularity competition, the route has been conceived as an opportunity to discover Moroccan hospitality, gastronomy, traditions and cultural heritage.

A Humanitarian Commitment to 323 Schoolchildren

A defining element of Rallye Sirocco is its humanitarian programme, which aims to provide educational assistance to 323 students across two communities in southern Morocco.

The initiative identifies 112 students in M'Hamid El Ghizlane and 211 students in Aït Ben Haddou as beneficiaries.

With contributions from participants and humanitarian supporters, the organisers plan to distribute school supplies and educational materials while creating opportunities for direct interaction between crews and local communities.

The initiative is coordinated by Aziza Rim, Humanitarian Actions Manager for Rallye Sirocco and Secretary General of ASACM.

"Behind the number 323, there are 323 faces, 323 dreams and 323 stories that are only beginning. We do not want to simply pass through these villages. We want to stop, sit with the children and show them that the road can also bring good things," explains Aziza Rim.

The programme reflects the organisers' commitment to creating meaningful social engagement beyond the sporting experience.

Precision, Not Speed: A Different Motorsport Experience

Unlike conventional speed-based competitions, Rallye Sirocco follows the principles of regularity rallying, where participants must maintain prescribed average speeds and navigate accurately between timing points.

Competitors are evaluated on consistency and precision rather than outright speed. The competition takes place on public roads and does not involve competitive off-road racing.

Abdelouahed Ettoubaji, Rally Director and President of ASACM, brings more than four decades of experience in Moroccan motorsport to the initiative.

"In more than forty years of motorsport, I have learned that the desert rewards patience, not haste. A regularity rally asks crews to be precise, calm and united," he explains.

The participant fleet will principally feature MG ZS Hybrid+ vehicles, while MG HS Hybrid+ models will support organisational activities.

Building Moroccan Motorsport Technology

One of the initiative's principal ambitions is to contribute to the development of Moroccan technological capabilities in motorsport organisation.

For its first edition, the Rallye Sirocco team has developed a digital ecosystem incorporating vehicle tracking, mapping, regularity management and online participant services.

The technology includes Sirocco Tracker, which integrates Teltonika hardware for vehicle monitoring and safety support, alongside a dedicated digital map, timing and classification systems, and a participant portal offering roadbook access and preparation resources.

The organisers intend to build on this infrastructure to support future automotive initiatives and contribute to the development of local technical expertise.

Moroccan Culture at the Heart of the Experience

Co-founded by Mohamed Ettoubaji, Khalil Belfqih, Dounia Christina and Mohamed Birouaine, Rallye Sirocco was conceived as more than a sporting event.

Its name references the Sirocco wind, while its signature, "Le Souffle du Maroc" — The Breath of Morocco — reflects a philosophy centred on discovery, human connection and national identity.

"There is a Morocco you can photograph, and a Morocco that stays with you long after you put the camera away. We built Rallye Sirocco for the second one," says Mohamed Ettoubaji, Co-founder and Technical & Creative Director.

This cultural vision also extends to a collaboration with Moroccan perfume house KKuny, which has developed TAGELDIT, a limited-edition fragrance inspired by the landscapes and aromas of Morocco.

Partnerships and International Ambitions

The inaugural edition benefits from MG Motor's support as Title Partner, alongside contributions from partners including Medousa Car, Teltonika and KKuny.

The project aims to demonstrate Morocco's potential to develop distinctive international automotive experiences integrating sport, tourism, technology and humanitarian engagement.

For its founders, the December 2026 edition represents the beginning of a longer-term commitment to developing Moroccan motorsport expertise and promoting the country's cultural diversity internationally.

The rally is scheduled to begin on December 18 in Marrakech.

Further information and official updates are available at https://rallyesirocco.com.

About Association Sportive de l'Automobile Club Marocain (ASACM) and Association de la Jeunesse Marocaine en France (AJMF)

Rallye Sirocco — Le Souffle du Maroc is a non-profit Moroccan regularity rally combining precision motorsport, cultural discovery, technological innovation and humanitarian engagement. Organised by ASACM and AJMF, with support from FMVA, the inaugural edition takes place from December 18 to 23, 2026, bringing together 16 crews and 33 participants for an approximately 1,035-kilometre journey across Morocco. Supported by MG Motor as Title Partner, the initiative includes a humanitarian programme benefiting 323 schoolchildren. Official website: https://rallyesirocco.com.

Contact

Dounia Christina — Public Relations & Sponsorship, Rallye Sirocco. Email: contact@rallyesirocco.com. Phone: +212 786 781 817

Source: Association Sportive de l'Automobile Club Marocain (ASACM) and Association de la Jeunesse Marocaine en France (AJMF)

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